Every Must-See Debut from the 2023 L.A. Auto Show

Not to toot our own horns, but we also had a debut at the L.A. show: Our 2024 Car of the Year, which we awarded to the new Toyota Prius hybrid and Prius Prime plug-in hybrid. We typically unveil our choice for Car of the Year at or around the L.A. show every year, and we were excited to announce the radically redesigned Prius as our pick. This is unlike any Prius that’s come before, with genuinely desire-stirring looks, athletic handling, and—get this—satisfying power. Oh, despite being quicker than ever, it also is the most efficient Prius yet. Read more about this year’s Car of the Year process, including our contenders, finalists, and finally, our winner here.